Patterns, Milan Fashion Week SS27 womenswear
Floral appeared in 15.3% of looks at the Milan Fashion Week SS27 womenswear shows, up from 10.7% in SS26. 32 designers showed the trend across 311 looks.
- Share of looks
- 15.3%
- Change vs SS26
- +4.6 pts
- 10.7% → 15.3%
- Looks
- 311
- of 2,029
- Designers
- 32
- of 51
Number 1 of 6patterns by share of looks. Also measured in all cities (14.4%), Paris (12.1%), New York (15.9%), London (14.8%), Copenhagen (19.1%), Tokyo (15.5%). Other seasons: FW26 (10.0%), SS26 (12.6%).
Updated October 7, 2026
Looks
11 of 311 looks, across designers.
-
Alberta Ferretti, look 5 -
Antonio Marras, look 26 -
Venerdì Pomeriggio, look 21 -
Genny, look 6 -
Marques’almeida, look 30 -
Loro Piana, look 8 -
La Doublej, look 2 -
Rowen Rose, look 34
+300 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Floral came up in 37 articles from Vogue, WWD, Who What Wear and 8 more. In the data it was in 15.3% of looks, up from 10.7% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 27, 2026 · Show review
For Restless Sleepers Spring 2027 Ready-to-Wear CollectionA leaf motif is enlarged and the signature rose bouquet is redone in tonal shades.
WWD · Sep 27, 2026 · Show review
Philipp Plein Spring 2027: Keep on Truckin’Philipp Plein encrusted minidresses with flowers made of coloured crystals.
WWD · Sep 27, 2026 · Show review
La DoubleJ Spring 2027: Sister EnergyOrchid, butterfly and feather motifs lead the prints on caftans and light dresses.
Vogue · Sep 26, 2026 · Show review
Ermanno Scervino Spring 2027 Ready-to-Wear CollectionErmanno Scervino repeated palms and hibiscus across prints, lace and embroidery.
Who What Wear · Sep 29, 2026 · Trend report
Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027Ermanno Scervino and Genny decorated denim with floral motifs.
Wallpaper* · Sep 28, 2026 · Season review
These were the best shows of Milan Fashion Week S/S 2027Prada embellished skirts with flowers made from crystals.
Designers
Looks with floral, by designer.
- 1 Luisa Beccaria 39
- 2 Dolce & Gabbana 35
- 3 Antonio Marras 24
29 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among patterns. The tick marks SS26.
The full ranking of 6 patterns
This preview shows the top three.
Worn with
Share of the 311 looks with floral that also had each detail.
Everything worn with floral
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Floral in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 311 looks, filterable by designer, city and color |
| Top 3 designers | All 32 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was floral at the Milan Fashion Week SS27 womenswear shows?
- Floral appeared in 311 looks from 32 designers. That is 15.3% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
- Is floral a trend for spring 2027?
- Rising on the runways. Its share of looks is 15.3%, up from 10.7% in SS26.
- Which designers showed the most floral for SS27?
- Luisa Beccaria (39 looks), Dolce & Gabbana (35 looks) and Antonio Marras (24 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.