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Themes, Milan Fashion Week SS27 womenswear

70s Retro appeared in 4.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 2.7% in SS26. 24 designers showed it across 95 looks.

Share of looks
4.7%
Change vs SS26
+2.0 pts
2.7% → 4.7%
Looks
95
of 2,029
Designers
24
of 51

Number 14 of 25themes by share of looks. Also measured in all cities, Paris, New York.

Updated October 7, 2026

Etro, SS27 womenswear, 70s Retro, look 15
Rowen Rose, SS27 womenswear, 70s Retro, look 50
Luisa Beccaria, SS27 womenswear, 70s Retro, look 7

Looks

11 of 95 looks, across designers.

  • Missoni, look 26
  • Brunello Cucinelli, look 47
  • Ermanno Scervino, look 15
  • Moschino, look 1
  • La Doublej, look 17
  • Genny, look 37
  • Fendi, look 55
  • Onitsuka Tiger, look 21

+84 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

70s Retro came up in 9 articles from Vogue, WWD and Monocle. In the data it was in 4.7% of looks, up from 2.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 26, 2026 · Show review

    Dolce & Gabbana Spring 2027 Ready-to-Wear Collection

    Dolce & Gabbana drew on inherited clothes from the 1970s alongside other decades.

  2. Vogue · Sep 25, 2026 · Show review

    The Attico Spring 2027 Ready-to-Wear Collection

    The Attico drew attitude from photographs of women in bed during the 1970s.

  3. WWD · Sep 25, 2026 · Show review

    Emporio Armani Spring 2027: Soft Power

    Distressed denim topcoats and a navy tie-dye suit have a 1970s feel.

  4. WWD · Sep 25, 2026 · Show review

    Roberto Cavalli Spring 2027: Fashion Maxxing

    Frayed, strip-hemmed gowns evoke 1970s Stevie Nicks.

  5. Monocle · Sep 28, 2026 · Season review

    Best in show: The top 10 collections from Milan Fashion Week

    Etro's paisley dresses, kaftans, fringe-trimmed accessories and gladiators evoked 1970s Ibiza.

  6. Vogue · Sep 25, 2026 · Show review

    Blumarine Spring 2027 Ready-to-Wear Collection

    Hints of racy 1970s Playboy fantasy feed the retro sexiness.

Designers

Looks with 70s Retro, by designer.

  1. 1 Etro 22
  2. 2 Missoni 11
  3. 3 Onitsuka Tiger 10

21 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Minimalist 25.7%
  2. 2 Avant-Garde 23.9%
  3. 3 Monochrome 22.3%
  1. 14 70s Retro 4.7%

Worn with

Share of the 95 looks with 70s Retro that also had each detail.

Colors

Garments

  • Dress 49%
  • Pants 22%

Themes

Everything worn with 70s Retro

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

70s Retro in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 95 looks, filterable by designer, city and color
Top 3 designers All 24 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was 70s Retro at the Milan Fashion Week SS27 womenswear shows?
70s Retro appeared in 95 looks from 24 designers. That is 4.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is 70s Retro a trend for spring 2027?
Rising on the runways. Its share of looks is 4.7%, up from 2.7% in SS26.
Which designers showed the most 70s Retro for SS27?
Etro (22 looks), Missoni (11 looks) and Onitsuka Tiger (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.