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Themes, SS27 menswear

Riviera is one of the 44 themes T-Fashion measured at the SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks
Change vs SS26
Looks
Designers

One of 44themes measured. Its rank, share of looks and change are in T-Fashion. Also measured in Paris, Milan.

Updated October 7, 2026

Giorgio Armani, SS27 menswear, Riviera, look 138
Officine Générale, SS27 menswear, Riviera, look 34
Agnes B, SS27 menswear, Riviera, look 16

Looks

11 looks, across designers.

  • Rowen Rose, look 14
  • Zegna, look 1
  • Soshiotsuki, look 3
  • Emporio Armani, look 5
  • Ziggy Chen, look 28
  • Jacquemus, look 45
  • Etro, look 2
  • Louis Vuitton, look 43

Every look

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Riviera came up in 7 articles from Monocle, 10 Magazine, Man About Town and 4 more. How its share of looks moved is in T-Fashion.

Summaries are written by T-Fashion. Read each article at the source.

  1. Monocle · Jun 23, 2026 · Season review

    The 10 best spring/summer 2027 collections at Milan Fashion Week Men’s

    Giorgio Armani's light silk trousers evoked Mediterranean leisure.

  2. 10 Magazine · Jun 23, 2026 · Show review

    Giorgio Armani: Menswear SS27

    Giorgio Armani drew on ports and seaside trading routes for relaxed clothes in light materials.

  3. Man About Town · Sep 28, 2026 · Season review

    The Good And Great Menswear At Milan Fashion Week SS27

    Bottega Veneta combined light layers and olive leather with a southern French holiday mood.

  4. FACES · Jun 30, 2026 · Trend report

    FACES Trend Report: The Top 13 Menswear Trends for Spring/Summer 2027

    The report links vacation shirts with Mediterranean imagery, using examples from Louis Vuitton, Dolce & Gabbana, and Dries Van Noten.

  5. 10 Magazine USA · Jun 21, 2026 · Season review

    Everything Happening At Milan Men’s SS27

    Dolce & Gabbana drew its menswear presentation and craft references from Sicily.

  6. Goldfoil Magazine · Sep 14, 2026 · Show review

    Brooks Brothers Spring 2027

    Brooks Brothers used Monaco references to bring more color to familiar American menswear.

Designers and cities

Who showed Riviera, and where.

The designers and fashion weeks behind Riviera

Each with their looks, in T-Fashion.

Ranking

Share of looks among themes. The tick marks SS26.

All 44
  1. 1 Avant-Garde 28.5%
  2. 2 Minimalist 23.8%
  3. 3 Androgynous 21.0%

The full ranking of 44 themes

This preview shows the top three.

Riviera in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks Every look, filterable by designer, city and color
Photos and press Share of looks, change, rank, designers and cities
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

Is Riviera a trend for spring 2027?
T-Fashion measured Riviera among the 44 themes at the SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.