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Key items, SS27 menswear

Polo t-shirts appeared in 2.6% of looks at the SS27 menswear shows, up from 1.6% in SS26. 59 designers showed the trend across 132 looks.

Share of looks
2.6%
Change vs SS26
+1.0 pts
1.6% → 2.6%
Looks
132
of 5,169
Designers
59
of 177

Number 33 of 75key items by share of looks. Also measured in Paris, Milan. Other seasons: FW26.

Updated October 7, 2026

Tommy Hilfiger, SS27 menswear, Polo T-Shirts, look 20
Etro, SS27 menswear, Polo T-Shirts, look 17
Lacoste, SS27 menswear, Polo T-Shirts, look 5

Looks

11 of 132 looks, across designers.

  • Agnes B, look 6
  • Sergio Davila, look 10
  • Officine Générale, look 1
  • Dolce & Gabbana, look 9
  • Ralph Lauren, look 5
  • Études Studio, look 27
  • Msgm, look 30
  • Hyke, look 9

+121 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Polo t-shirts came up in 8 articles from Monocle, Highsnobiety, Man About Town and 4 more. In the data it was in 2.6% of looks, up from 1.6% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Monocle · Jun 23, 2026 · Season review

    The 10 best spring/summer 2027 collections at Milan Fashion Week Men’s

    Ralph Lauren included polos in its collegiate wardrobe.

  2. Highsnobiety · Show review

    You've Gotta Hear Our Legacy's New Collection (EXCLUSIVE)

    Our Legacy reworked Fred Perry polos with both traditional details and contrasting fabric panels.

  3. Man About Town · Sep 28, 2026 · Season review

    The Good And Great Menswear At Milan Fashion Week SS27

    Diesel layered polos beneath zipped cardigans.

  4. FashionUnited · Jul 25, 2026 · Trend report

    SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more

    Kenzo layered a striped polo under an overcoat; Kolor included a knitted polo with athletic collar stripes.

  5. Man About Town · Jun 23, 2026 · Season review

    The Good And Great That Brought The Heat At Milan Fashion Week SS27

    Brunello Cucinelli included polos alongside shirts and casual tops for flexible styling.

  6. Numéro Netherlands · Season review

    THE DIVERSITY OF TOKYO’S SPRING SUMMER 2027 FASHION WEEK

    Orimi included polo shirts among familiar garments reworked through draping and unexpected details.

Designers

Looks with polo t-shirts, by designer.

  1. 1 Lacoste 13
  2. 2 Dolce & Gabbana 13
  3. 3 Tommy Hilfiger 7

56 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among key items. The tick marks SS26.

All 75
  1. 1 Tailored Pants 42.9%
  2. 2 Side Pocket Pants 39.1%
  3. 3 Wide Leg Pants 24.0%
  1. 33 Polo T-Shirts 2.6%

Worn with

Share of the 132 looks with polo t-shirts that also had each detail.

Colors

Details

  • Straight Sleeve 80%
  • Hip Length 75%

Fabrics

Patterns

Everything worn with polo t-shirts

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 New York 3.1%15 looks
  2. 2 Milan 3.0%40 looks
  3. 3 London 3.0%13 looks
  4. 4 Paris 2.4%51 looks

Polo T-Shirts in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 132 looks, filterable by designer, city and color
Top 3 designers All 59 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was polo t-shirts at the SS27 menswear shows?
Polo t-shirts appeared in 132 looks from 59 designers. That is 2.6% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is polo t-shirts a trend for spring 2027?
Rising on the runways. Its share of looks is 2.6%, up from 1.6% in SS26.
Which designers showed the most polo t-shirts for SS27?
Lacoste (13 looks), Dolce & Gabbana (13 looks) and Tommy Hilfiger (7 looks).
Which fashion week showed the most polo t-shirts?
New York, where 3.1% of looks carried it (15 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all menswear looks in the scope. The change compares that share with SS26.