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Themes, Paris Men's Fashion Week SS27 menswear

Rustic is one of the 32 themes T-Fashion measured at the Paris Men's Fashion Week SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks
Change vs SS26
Looks
Designers

One of 32themes measured. Its rank, share of looks and change are in T-Fashion. Also measured in all cities.

Updated October 7, 2026

Ziggy Chen, SS27 menswear, Rustic, look 29
Dior Men, SS27 menswear, Rustic, look 61
Beautiful People, SS27 menswear, Rustic, look 17

Looks

11 looks, across designers.

  • Auralee, look 31
  • Song For The Mute, look 7
  • Lemaire, look 31
  • Undercover, look 11
  • Kenzo, look 37
  • Études Studio, look 11
  • Hermès, look 24
  • Ssstein, look 18

Every look

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Rustic came up in coverage from Numéro Netherlands. How its share of looks moved is in T-Fashion.

Summaries are written by T-Fashion. Read each article at the source.

  1. Numéro Netherlands · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 5

    Ziggy Chen treated hemp-linen fabrics to suggest age and emphasized their natural texture.

Designers and cities

Who showed Rustic, and where.

The designers and fashion weeks behind Rustic

Each with their looks, in T-Fashion.

Ranking

Share of looks among themes. The tick marks SS26.

All 32
  1. 1 Avant-Garde 29.2%
  2. 2 Minimalist 24.2%
  3. 3 Androgynous 18.0%

The full ranking of 32 themes

This preview shows the top three.

Rustic in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks Every look, filterable by designer, city and color
Photos and press Share of looks, change, rank, designers and cities
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

Is Rustic a trend for spring 2027?
T-Fashion measured Rustic among the 32 themes at the Paris Men's Fashion Week SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.