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Themes, Paris Men's Fashion Week SS27 menswear

Quiet Luxury appeared in 11.9% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 5.7% in SS26. 38 designers showed it across 259 looks.

Share of looks
11.9%
Change vs SS26
+6.2 pts
5.7% → 11.9%
Looks
259
of 2,168
Designers
38
of 69

Number 5 of 32themes by share of looks. Also measured in all cities (15.3%), Milan (32.8%).

Updated October 7, 2026

Officine Générale, SS27 menswear, Quiet Luxury, look 3
Hermès, SS27 menswear, Quiet Luxury, look 36
Dior Men, SS27 menswear, Quiet Luxury, look 4

Looks

11 of 259 looks, across designers.

  • Agnes B, look 16
  • Lemaire, look 43
  • Auralee, look 3
  • Ziggy Chen, look 28
  • Soshiotsuki, look 23
  • Celine, look 61
  • Saint Laurent, look 38
  • Amiri, look 42

+248 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Quiet Luxury came up in 4 articles from Dazed, ELLE Singapore, Numéro Netherlands and 1 more. In the data it was in 11.9% of looks, up from 5.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Dazed · Jun 30, 2026 · Season review

    Men are so back! The boys made their mark on the SS27 catwalks

    Hermès emphasized restrained refinement through tailoring, knitwear and leather outerwear.

  2. ELLE Singapore · Jul 6, 2026 · Season review

    The ELLE Word: Men's Spring/Summer 2027 At Paris Fashion Week

    Hermès combined fluid track pants with structured outerwear in a restrained luxury wardrobe.

  3. Numéro Netherlands · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1

    Saint Laurent kept luxury discreet within fluid tailoring and restrained colors.

  4. The Glass Magazine · Jun 30, 2026 · Show review

    PFWM SS27: Celine

    Celine emphasized lasting personal clothing and subtle accessories over conspicuous status.

Designers

Looks with Quiet Luxury, by designer.

  1. 1 Hermès 29
  2. 2 Lemaire 21
  3. 3 Dior Men 18

35 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 32
  1. 1 Avant-Garde 29.2%
  2. 2 Minimalist 24.2%
  3. 3 Androgynous 18.0%
  1. 5 Quiet Luxury 11.9%

Worn with

Share of the 259 looks with Quiet Luxury that also had each detail.

Colors

Garments

  • Pants 85%
  • Jacket 61%

Themes

Everything worn with Quiet Luxury

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Quiet Luxury in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 259 looks, filterable by designer, city and color
Top 3 designers All 38 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Quiet Luxury at the Paris Men's Fashion Week SS27 menswear shows?
Quiet Luxury appeared in 259 looks from 38 designers. That is 11.9% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is Quiet Luxury a trend for spring 2027?
Rising on the runways. Its share of looks is 11.9%, up from 5.7% in SS26.
Which designers showed the most Quiet Luxury for SS27?
Hermès (29 looks), Lemaire (21 looks) and Dior Men (18 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.