Key items, London Fashion Week SS27 womenswear
Maxi dress appeared in 16.6% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (17.5%). 42 designers showed the trend across 241 looks.
- Share of looks
- 16.6%
- Change vs SS26
- −0.9 pts
- 17.5% → 16.6%
- Looks
- 241
- of 1,450
- Designers
- 42
- of 52
Number 1 of 44key items by share of looks. Also measured in all cities (16.0%), Paris (15.1%), New York (19.2%), Milan (15.6%), Copenhagen, Tokyo (11.1%). Other seasons: FW26 (15.1%).
Updated October 7, 2026
Looks
11 of 241 looks, across designers.
-
Rory William Docherty, look 17 -
Jason Wu Collection, look 19 -
Roksanda, look 24 -
Joseph, look 22 -
Bora Aksu, look 18 -
Di Petsa, look 14 -
Pauline Dujancourt, look 2 -
Mowalola, look 23
+230 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Maxi dress came up in 28 articles from WWD, Vogue, Who What Wear and 6 more. In the data it was in 16.6% of looks, about the same as SS26 (17.5%).
Summaries are written by T-Fashion. Read each article at the source.
WWD · Sep 22, 2026 · Season review
Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion WeekMcQueen combined a metallic corset with a gown of unravelling tulle.
Vogue · Sep 21, 2026 · Show review
Burberry Spring 2027 Ready-to-Wear CollectionBurberry contrasted chiffon evening gowns with climbing-inspired footwear.
Vogue · Sep 21, 2026 · Show review
Di Petsa Spring 2027 Ready-to-Wear CollectionDi Petsa introduced draped mesh gowns with sunset imagery alongside familiar transparent eveningwear.
WWD · Sep 21, 2026 · Show review
McQueen Spring 2027: Past PresentMcQueen presented leaf-covered gowns and a light, hand-pleated blue georgette evening dress.
Who What Wear · Sep 28, 2026 · Season review
6 Designers From London Fashion Week You Should Know, According to An ExpertGoyagoma at Fashion East presented easy, floor-length gowns with long beaded belts.
Coveteur · Sep 23, 2026 · Trend report
Trend Report: The London Fashion Week Runways Were Steeped In Sex AppealMcQueen decorated gowns with sequins and metallic leaf embellishments.
Designers
Looks with maxi dress, by designer.
- 1 Richard Quinn 38
- 2 Di Petsa 22
- 3 Roksanda 13
39 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among key items. The tick marks SS26.
- 1 Maxi Dress 16.6%
- 2 Tailored Pants 10.0%
- 3 Mid-Rise Skirts 9.4%
The full ranking of 44 key items
This preview shows the top three.
Worn with
Share of the 241 looks with maxi dress that also had each detail.
Everything worn with maxi dress
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Maxi Dress in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 241 looks, filterable by designer, city and color |
| Top 3 designers | All 42 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was maxi dress at the London Fashion Week SS27 womenswear shows?
- Maxi dress appeared in 241 looks from 42 designers. That is 16.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
- Is maxi dress a trend for spring 2027?
- Steady on the runways. Its share of looks is 16.6%, about the same as SS26 (17.5%).
- Which designers showed the most maxi dress for SS27?
- Richard Quinn (38 looks), Di Petsa (22 looks) and Roksanda (13 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all womenswear looks in the scope. The change compares that share with SS26.