# Maxi Dress Trend, Spring 2027 · London Fashion Week

Source: https://tfashion.ai/runway/ss27/london/maxi-dress
Data refreshed: October 7, 2026

Maxi dress appeared in 16.6% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (17.5%). 42 designers showed the trend across 241 looks.

## Numbers

- Share of looks: 16.6%
- Share in SS26: 17.5%
- Change: −0.9 pts (steady)
- Looks: 241
- Designers: 42
- Rank: #1 of 44 key items by share of looks

## In the press

Maxi dress came up in 28 articles from WWD, Vogue, Who What Wear and 6 more. In the data it was in 16.6% of looks, about the same as SS26 (17.5%).

- WWD, 2026-09-22: [Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week](https://wwd.com/fashion-news/fashion-features/erdem-simone-rocha-steve-o-smith-buyers-spring-2027-london-1239251521/). McQueen combined a metallic corset with a gown of unravelling tulle.
- Vogue, 2026-09-21: [Burberry Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/burberry-prorsum). Burberry contrasted chiffon evening gowns with climbing-inspired footwear.
- Vogue, 2026-09-21: [Di Petsa Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/di-petsa). Di Petsa introduced draped mesh gowns with sunset imagery alongside familiar transparent eveningwear.
- WWD, 2026-09-21: [McQueen Spring 2027: Past Present](https://wwd.com/runway/spring-2027/london/alexander-mcqueen/review/). McQueen presented leaf-covered gowns and a light, hand-pleated blue georgette evening dress.
- Who What Wear, 2026-09-28: [6 Designers From London Fashion Week You Should Know, According to An Expert](https://www.whowhatwear.com/fashion/trends/london-fashion-week-spring-summer-2027-best-emerging-designers). Goyagoma at Fashion East presented easy, floor-length gowns with long beaded belts.
- Coveteur, 2026-09-23: [Trend Report: The London Fashion Week Runways Were Steeped In Sex Appeal](https://coveteur.com/london-fashion-week-trends-ss27). McQueen decorated gowns with sequins and metallic leaf embellishments.
- The Zoe Report, 2026-09-22: [Romance Ruled The London Fashion Week Spring/Summer 2027 Runways](https://www.thezoereport.com/fashion/london-fashion-week-spring-summer-2027-trends). Erdem covered evening gowns in reflective crystals.
- AnOther, 2026-09-21: [Grandiose and Brutal, Seán McGirr Brings McQueen Back to London](https://www.anothermag.com/fashion-beauty/17489/sean-mcgirr-mcqueen-review-spring-summer-2027-london-fashion-week). McQueen created evening gowns with winglike panniers and handmade organza feathers.
- Forbes, 2026-09-24: [London Fashion Week Spring/Summer 2027: Key Trends To Know](https://www.forbes.com/sites/laiafarrangraves/2026/09/24/london-fashion-week-springsummer-2027-key-trends-to-know/). Richard Quinn closed with a floor-length black and blue dress.
- Vogue Business, 2026-09-22: [London Is So Back: Key Takeaways From Spring/Summer 2027](https://www.vogue.com/article/london-is-so-back-key-takeaways-from-spring-summer-2027). Fashion East designer Goyagoma paired wearable workwear with subtly unconventional ball gowns.
- The Standard, 2026-09-21: [London Fashion Week SS27: Five major moments, from M&S to McQueen](https://www.standard.co.uk/shopping/esbest/fashion/london-fashion-week-2026-b1297756.html). McQueen added harnesses to evening gowns for a harder edge.
- WWD, 2026-09-21: [Alessandra Rich Spring 2027: Art Becomes Her](https://wwd.com/runway/spring-2027/london/alessandra-rich/review/). Alessandra Rich included a black velvet evening gown with feather trimming.
- Vogue, 2026-09-20: [Erdem Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/erdem). Erdem extended his eveningwear range to expansive ball gowns.
- Vogue, 2026-09-20: [McQueen Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alexander-mcqueen). McQueen combined grand evening gowns with harnesses and unusual corset structures.
- Vogue, 2026-09-20: [Roksanda Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roksanda). Roksanda created monumental evening gowns from yarn, sculptural skirts and draped synthetic crocodile fabric.
- WWD, 2026-09-20: [Simone Rocha Spring 2027: Master Stroke](https://wwd.com/runway/spring-2027/london/simone-rocha/review/). Simone Rocha revisited ball gowns through unexpected combinations of menswear shirts and formal skirts.
- WWD, 2026-09-20: [Roksanda Spring 2027: Showing the Ropes](https://wwd.com/runway/spring-2027/london/roksanda/review/). Roksanda incorporated braided spines and loose threads into silk evening gowns.
- WWD, 2026-09-20: [Knwls Spring 2027: Time to Grow Up](https://wwd.com/runway/spring-2027/london/knwls/review/). KNWLS expanded beyond its familiar ruched gowns to a fuller everyday wardrobe.
- WWD, 2026-09-20: [Pauline Dujancourt Spring 2027: Out of the Shadows](https://wwd.com/runway/spring-2027/london/pauline-dujancourt/review/). The Pauline Dujancourt finale was a long wedding gown with thin straps, a sweetheart neckline and hundreds of loomed alpaca flowers.
- Vogue, 2026-09-19: [Richard Quinn Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/richard-quinn). Richard Quinn presented 42 elaborate gowns for weddings and formal events.
- Vogue, 2026-09-19: [Patrick McDowell Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/patrick-mcdowell). Patrick McDowell decorated a black gown with jewellery and closed with an airy bridal gown.
- WWD, 2026-09-19: [Fashion East Spring 2027: Trying Out Ideas](https://wwd.com/runway/spring-2027/london/fashion-east/review/). Goyagoma sent out a sheer black maxidress worked with fine needlework.
- Vogue, 2026-09-18: [Fashion East Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/fashion-east). Fashion East presented deconstructed organza gowns by Mé Mé and embellished gowns by Goyagoma.
- Vogue, 2026-09-18: [Natasha Zinko Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/natasha-zinko). Natasha Zinko decorated a long white column dress with paint around its waist.
- Vogue, 2026-09-18: [Susan Fang Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/susan-fang). Susan Fang presented dropped-waist dresses extending to the ankles.
- Vogue, 2026-09-18: [Mowalola Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mowalola). Floor-length strapless sequin gowns came in blue or brown.
- WWD, 2026-09-18: [Mithridate Spring 2027: Princess Diana Meets Princess Julia](https://wwd.com/runway/spring-2027/london/mithridate/review/). Mithridate included gowns framed in tulle within its nightclub-inspired collection.
- Vogue, 2026-09-17: [Mithridate Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mithridate). Mithridate cinched draped gowns with charm-decorated cummerbunds.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Richard Quinn: 38
- Di Petsa: 22
- Roksanda: 13
- 39 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/london/maxi-dress): 15.1% of looks

## Worn with

- Floral (pattern): 17% of the trend's looks
- Abstract (pattern): 8% of the trend's looks
- Black (color): 32% of the trend's looks
- White (color): 22% of the trend's looks
- Satin (fabric): 25% of the trend's looks
- Draped (fabric): 23% of the trend's looks
- Straight Sleeve (attribute): 73% of the trend's looks
- Sleeveless (attribute): 73% of the trend's looks

## Runway looks

11 of 241 looks. Every look is in T-Fashion.

- Steve O Smith look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/steve-o-smith/ready_to_wear_womenswear/photos/0007-abbb3b96.jpg?format=auto&width=640
- Labrum London look 35, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0035-27ada726.jpg?format=auto&width=640
- Mcqueen look 10, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mcqueen/ready_to_wear/photos/0010-982f2e0f.jpg?format=auto&width=640
- Rory William Docherty look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/rory-william-docherty/ready_to_wear_womenswear/photos/0017-a33df433.jpg?format=auto&width=640
- Jason Wu Collection look 19, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/jason-wu-collection/ready_to_wear_womenswear/photos/0019-9fd7c535.jpg?format=auto&width=640
- Roksanda look 24, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/roksanda/ready_to_wear_womenswear/photos/0024-70b8d05e.jpg?format=auto&width=640
- Joseph look 22, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/joseph/ready_to_wear_womenswear/photos/0022-bad981d4.jpg?format=auto&width=640
- Bora Aksu look 18, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/bora-aksu/ready_to_wear_womenswear/photos/0018-ab6903da.jpg?format=auto&width=640
- Di Petsa look 14, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/di-petsa/ready_to_wear_womenswear/photos/0014-3fa21e54.jpg?format=auto&width=640
- Pauline Dujancourt look 2, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/pauline-dujancourt/ready_to_wear_womenswear/photos/0002-03c23e66.jpg?format=auto&width=640
- Mowalola look 23, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mowalola/ready_to_wear_womenswear/photos/0023-e0dcf821.jpg?format=auto&width=640

## FAQ

**How popular was maxi dress at the London Fashion Week SS27 womenswear shows?**

Maxi dress appeared in 241 looks from 42 designers. That is 16.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.

**Is maxi dress a trend for spring 2027?**

Steady on the runways. Its share of looks is 16.6%, about the same as SS26 (17.5%).

**Which designers showed the most maxi dress for SS27?**

Richard Quinn (38 looks), Di Petsa (22 looks) and Roksanda (13 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Dropped Dress](https://tfashion.ai/runway/ss27/london/dropped-dress): 8.3% of looks
- [Straight Skirts](https://tfashion.ai/runway/ss27/london/straight-skirts)
- [Asymmetric Hem Skirts](https://tfashion.ai/runway/ss27/london/asymmetric-hem-type-skirts): 7.7% of looks
- [Midi Skirts](https://tfashion.ai/runway/ss27/london/midi-skirts): 9.0% of looks
- [A-Line Skirts](https://tfashion.ai/runway/ss27/london/a-line-skirts)
- [Mid-Rise Skirts](https://tfashion.ai/runway/ss27/london/mid-rise-skirts): 9.4% of looks
- [Gathered Skirts](https://tfashion.ai/runway/ss27/london/gathered-skirts)
- [Tank Top](https://tfashion.ai/runway/ss27/london/tank-top)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).