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Key items, SS27 menswear

Overcoat is one of the 75 key items T-Fashion measured at the SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks
Change vs SS26
Looks
Designers

One of 75key items measured. Its rank, share of looks and change are in T-Fashion. Also measured in Paris, Milan. Other seasons: FW26 (17.0%).

Updated October 7, 2026

M & S, SS27 menswear, Overcoat, look 11
Ferragamo, SS27 menswear, Overcoat, look 14
Acne Studios, SS27 menswear, Overcoat, look 29

Looks

11 looks, across designers.

  • Gucci, look 19
  • Marke, look 17
  • John Lawrence Sullivan, look 10
  • Aaron Esh, look 5
  • Haderlump, look 4
  • Études Studio, look 34
  • Kenzo, look 15
  • Jil Sander, look 16

Every look

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Overcoat came up in 10 articles from Dazed, 10 Magazine, Man About Town and 3 more. How its share of looks moved is in T-Fashion.

Summaries are written by T-Fashion. Read each article at the source.

  1. Dazed · Jun 30, 2026 · Season review

    Men are so back! The boys made their mark on the SS27 catwalks

    Yohji Yamamoto applied painterly and marble patterns to overcoats.

  2. 10 Magazine · Jun 29, 2026 · Season review

    Everything Happening At Paris Men’s SS27

    Rei Kawakubo showed long coats combining lime and violet tones.

  3. Dazed · Jun 24, 2026 · Show review

    Dior’s disco divas: Unpacking the SS27 menswear show in numbers

    Dior Men extended the smoking-jacket lapel into long dust jackets.

  4. Man About Town · Sep 28, 2026 · Season review

    The Good And Great Menswear At Milan Fashion Week SS27

    Fendi combined military-style coats with party-ready garments.

  5. FashionUnited · Jul 25, 2026 · Trend report

    SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more

    Kenzo showed a long wool coat in a vivid grass green.

  6. Numéro Netherlands · Jun 26, 2026 · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2

    Dior paired formal coats with pink denim shorts.

Designers and cities

Who showed overcoat, and where.

The designers and fashion weeks behind overcoat

Each with their looks, in T-Fashion.

Ranking

Share of looks among key items. The tick marks SS26.

All 75
  1. 1 Tailored Pants 42.9%
  2. 2 Side Pocket Pants 39.1%
  3. 3 Wide Leg Pants 24.0%

The full ranking of 75 key items

This preview shows the top three.

Overcoat in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks Every look, filterable by designer, city and color
Photos and press Share of looks, change, rank, designers and cities
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

Is overcoat a trend for spring 2027?
T-Fashion measured overcoat among the 75 key items at the SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all menswear looks in the scope. The change compares that share with SS26.