Msgm showed 55 womenswear looks for SS27 in Milan. The collection leaned on twill (36% of looks), Androgynous (25% of looks) and straight skirts (24% of looks). Main colors: black, white and chocolate.
- Looks
- 55
- Share of SS27 looks
- 0.5%
- Size rank
- 25 of 287
Other seasons: Msgm FW26, Msgm SS26.
Updated October 7, 2026
The show
9 of 55 looks, in running order.
-
Look 6 -
Look 9 -
Look 13 -
Look 17 -
Look 21 -
Look 23 -
Look 27 -
Look 31
+46 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
The Msgm SS27 show came up in 7 articles, from Vogue, WWD, Fashionista and 4 more. 2 are full show reviews, by Vogue and WWD.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 26, 2026 · Show review
MSGM Spring 2027 Ready-to-Wear CollectionA reset rather than a reinvention; Schifano palms, horses and interiors appear on T-shirts through MSGM's Pop lens.
WWD · Sep 26, 2026 · Show review
MSGM Spring 2027: Stars, Stripes — and ZingFour Schifano pieces as a teaser before a Palazzo Reale exhibition; a new logo by Studio Blanco; white confetti finale.
Fashionista · Sep 29, 2026 · Trend report
7 Spring 2027 Trends to Know From Milan Fashion WeekSheer pencil skirts and Bermuda shorts.
Who What Wear · Sep 29, 2026 · Trend report
Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027Styled blue shirts with tailored trousers and with sheer skirts.
ELLE · Sep 28, 2026 · Trend report
Milan Fashion Week Made Getting Dressed Fun AgainNamed among the shows that carried the skirt focus set by Prada.
Wallpaper* · Sep 28, 2026 · Season review
These were the best shows of Milan Fashion Week S/S 2027Acid brights set against beige, confetti prints, subtle tie-dye, and collars and cuffs in contrast colours across 36 looks.
Trends in the collection
Share of the 55 looks with each trend.
All 39 trends in the collection, look by look
This preview shows the top three per group.
The full Msgm show
| On this page | In T-Fashion |
|---|---|
| 9 looks | All 55 looks, in running order |
| Top 3 trends per category | All 39 trends, and how the collection compares with the season |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How many looks did Msgm show for SS27?
- 55 womenswear looks, 0.5% of all SS27 womenswear looks T-Fashion analyzed.
- What were the key trends in the Msgm SS27 collection?
- twill (20 looks), Androgynous (14 looks), straight skirts (13 looks), jersey (12 looks) and poplin (12 looks).
- What colors did Msgm use for SS27?
- Black (53% of looks), White (31% of looks) and Chocolate (15% of looks).