# Smoke Color Trend, Spring 2027 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss27/milan/smoke
Data refreshed: October 7, 2026

Smoke is one of the 29 colors T-Fashion measured at the Milan Fashion Week SS27 womenswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks, change against SS26, rank, designers and cities for this trend are in T-Fashion: [get access](https://tfashion.ai/book-demo).

## In the press

Smoke came up in coverage from WWD. How its share of looks moved is in T-Fashion.

- WWD, 2026-09-24: [Francesco Murano Spring 2027: In a Puff of Smoke](https://wwd.com/runway/spring-2027/milan/francesco-murano/review/). Smoky grey opened the Francesco Murano show and recurred in a run of cloud-like jersey dresses.

Summaries are written by T-Fashion. Read each article at the source.

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/milan/smoke): 7.4% of looks
- [SS26](https://tfashion.ai/runway/ss26/milan/smoke): 10.6% of looks

## Runway looks

11 runway looks. Every look is in T-Fashion.

- Diesel look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0041-2030f884.jpg?format=auto&width=640
- Marques’almeida look 40, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0040-47a05458.jpg?format=auto&width=640
- Giorgio Armani look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_womenswear/photos/0022-bb1eb759.jpg?format=auto&width=640
- Genny look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/genny/ready_to_wear_womenswear/photos/0025-8eb86dc4.jpg?format=auto&width=640
- Bottega Veneta look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/bottega-veneta/ready_to_wear_womenswear/photos/0020-59b7f74d.jpg?format=auto&width=640
- Pronounce look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/pronounce/ready_to_wear_menswear/photos/0011-cbe0b091.jpg?format=auto&width=640
- Dušan look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dusan/ready_to_wear_womenswear/photos/0013-7d6a2e3b.jpg?format=auto&width=640
- Emporio Armani look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0035-3dcb2637.jpg?format=auto&width=640
- Brunello Cucinelli look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0022-0c15d536.jpg?format=auto&width=640
- Alberta Ferretti look 9, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0009-7184ca3f.jpg?format=auto&width=640
- Missoni look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/missoni/ready_to_wear_womenswear/photos/0015-fa09f983.jpg?format=auto&width=640

## FAQ

**Is smoke a trend for spring 2027?**

T-Fashion measured smoke among the 29 colors at the Milan Fashion Week SS27 womenswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Black](https://tfashion.ai/runway/ss27/milan/black): 31.8% of looks
- [White](https://tfashion.ai/runway/ss27/milan/white): 26.4% of looks
- [Wine](https://tfashion.ai/runway/ss27/milan/wine)
- [Sand](https://tfashion.ai/runway/ss27/milan/sand): 8.5% of looks
- [Nordic Blue](https://tfashion.ai/runway/ss27/milan/nordic-blue)
- [Butter Yellow](https://tfashion.ai/runway/ss27/milan/butter-yellow)
- [Powder Blue](https://tfashion.ai/runway/ss27/milan/powder-blue): 4.2% of looks
- [Caramel](https://tfashion.ai/runway/ss27/milan/caramel)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).