# Glam Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/glam Data refreshed: October 7, 2026 Glam appeared in 14.4% of looks at the Milan Fashion Week SS27 womenswear shows, up from 9.3% in SS26. 31 designers showed it across 293 looks. ## Numbers - Share of looks: 14.4% - Share in SS26: 9.3% - Change: +5.1 pts (rising) - Looks: 293 - Designers: 31 - Rank: #5 of 25 key themes by share of looks ## In the press Glam came up in 24 articles from Vogue, WWD, W Magazine and 6 more. In the data it was in 14.4% of looks, up from 9.3% in SS26. - Vogue, 2026-09-27: [Giorgio Armani Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/giorgio-armani). The show plays on nightclub dressing, with models on a white dance floor under a mirror ball. - Vogue, 2026-09-27: [Marques’Almeida Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marques-almeida). Marques and Almeida added ruffled dresses and dramatic ostrich feathers to its occasionwear. - WWD, 2026-09-27: [Marques’ Almeida Spring 2027: Come to the Party, Undone](https://wwd.com/runway/spring-2027/milan/marques-almeida/review/). Marques and Almeida embellished evening trousers with silver sequins in different sizes. - WWD, 2026-09-27: [Philipp Plein Spring 2027: Keep on Truckin’](https://wwd.com/runway/spring-2027/milan/philipp-plein/review/). The women's looks range from glamorous executives to Las Vegas showgirls. - W Magazine, 2026-09-28: [8 Things We Saw and Loved at Milan Fashion Week Spring 2027](https://www.wmagazine.com/fashion/milan-fashion-week-spring-2027-recap). Diva dressing: evening glamour at Giorgio Armani, overtly sexy lingerie looks at Fendi and a dazzling closing gown at Ferragamo. - Wallpaper*, 2026-09-28: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). Gucci closed with glittering, body-skimming evening dresses. - Monocle, 2026-09-28: [Best in show: The top 10 collections from Milan Fashion Week](https://monocle.com/fashion/ten-best-shows-milan-fashion-week-spring-summer-2027/). Gucci finished with figure-hugging dresses in a Tom Ford spirit and glamorous eveningwear. - Harper's Bazaar, 2026-09-28: [In Milan, a Little Grit and a Lot of Glamour](https://www.harpersbazaar.com/fashion/a73927887/milan-fashion-week-spring-2027-trend-report-review/). The report reads Milan through glamour, from ageless Prada to slinky Gucci gowns and the light elegance of Ferragamo. - InStyle, 2026-09-28: [The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More](https://www.instyle.com/best-milan-fashion-week-looks-spring-summer-2027-12142549). InStyle highlights glittery Gucci club dresses, the glamorous Giorgio Armani eveningwear and the Roberto Cavalli glamazons. - Marie Claire, 2026-09-25: [Gucci Has the Formula for Dressing Like the Best-Dressed Women in Milan](https://www.marieclaire.com/fashion/gucci-spring-2027-show/). The collection embraces overt Italian glamour and ends on a Dolce Vita-style evening finale. - HELLO!, 2026-09-28: [From bras out to bright boho - the 7 best trends spotted at Milan Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/925700/milan-fashion-week-ss27-trend-report/). Gucci revived extravagant dressing through fur and abbreviated skirts. - Vogue, 2026-09-26: [Philipp Plein Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/philipp-plein). The reviewer says glamour is a given for Philipp Plein, here through archive pieces such as a short white fur jacket. - WWD, 2026-09-26: [The Attico Spring 2027: Pillow Talks](https://wwd.com/runway/spring-2027/milan/attico/review/). Iridescent fabrics and shimmering embellishment feed the diva characters. - WWD, 2026-09-26: [Elisabetta Franchi Spring 2027: Mixing It Up](https://wwd.com/runway/spring-2027/milan/elisabetta-franchi/review/). Elisabetta Franchi used sequins and sparkling skirts for theatrical eveningwear. - Vogue, 2026-09-25: [The Attico Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/attico). Vintage-style sequined pieces and shimmer-dusted characters evoke 1980s nightlife. - Vogue, 2026-09-25: [Elisabetta Franchi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/elisabetta-franchi). Night-time glamour is reduced, with oversized sequins that ripple like liquid as the model moves. - Vogue, 2026-09-25: [Gucci Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/gucci). Demna included a glamour-queen character at Gucci, dressed in a slinky gown for evening. - WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). Blumarine decorated mini dresses with feathers and crystals. - WWD, 2026-09-25: [Gucci Spring 2027: Demna’s POV](https://wwd.com/runway/spring-2027/milan/gucci/review/). Gucci combined polished equestrian dressing with daring evening gowns. - Vogue, 2026-09-24: [Roberto Cavalli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roberto-cavalli). Fausto Puglisi gave Roberto Cavalli prints and embroidery a clubby, party-ready edge, in line with a Milan that is going out again. - Vogue, 2026-09-24: [Genny Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/genny). Genny added mineral-inspired body jewelry and jeweled bag chains to its lighter silhouettes. - Vogue, 2026-09-24: [Alberta Ferretti Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alberta-ferretti). Alberta Ferretti combined boudoir references, shimmering materials and floating layers. - WWD, 2026-09-24: [Francesco Murano Spring 2027: In a Puff of Smoke](https://wwd.com/runway/spring-2027/milan/francesco-murano/review/). Francesco Murano created long trains, high slits and copper sequins for evening dresses. - Vogue, 2026-09-23: [Fendi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/fendi). The reviewer sees an almost glam-rock, decadent streak. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Dolce & Gabbana: 45 - Giorgio Armani: 40 - Philipp Plein: 26 - 28 more designers in T-Fashion ## Worn with - Dress (apparel): 46% of the trend's looks - Skirts (apparel): 26% of the trend's looks - Black (color): 48% of the trend's looks - White (color): 14% of the trend's looks - Maximalist (theme): 22% of the trend's looks - Monochrome (theme): 22% of the trend's looks ## Runway looks 11 of 293 looks. Every look is in T-Fashion. - Alberta Ferretti look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0035-cd1e1e98.jpg?format=auto&width=640 - Rowen Rose look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0034-44a4473b.jpg?format=auto&width=640 - Dolce & Gabbana look 80, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0080-5e8843fb.jpg?format=auto&width=640 - Blumarine look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/blumarine/ready_to_wear_womenswear/photos/0032-a458e7f8.jpg?format=auto&width=640 - Marques’almeida look 40, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0040-47a05458.jpg?format=auto&width=640 - Antonio Marras look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0007-8c217d93.jpg?format=auto&width=640 - Missoni look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/missoni/ready_to_wear_womenswear/photos/0022-377ee974.jpg?format=auto&width=640 - Luisa Beccaria look 57, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0057-084797da.jpg?format=auto&width=640 - The Attico look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/the-attico/ready_to_wear_womenswear/photos/0031-17c18e01.jpg?format=auto&width=640 - Edis Pala look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0001-2695d91d.jpg?format=auto&width=640 - Fendi look 50, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/fendi/ready_to_wear_womenswear/photos/0050-07cd05cd.jpg?format=auto&width=640 ## FAQ **How popular was Glam at the Milan Fashion Week SS27 womenswear shows?** Glam appeared in 293 looks from 31 designers. That is 14.4% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is Glam a trend for spring 2027?** Rising on the runways. Its share of looks is 14.4%, up from 9.3% in SS26. **Which designers showed the most Glam for SS27?** Dolce & Gabbana (45 looks), Giorgio Armani (40 looks) and Philipp Plein (26 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/milan/preppy): 4.8% of looks - [Boho](https://tfashion.ai/runway/ss27/milan/boho): 9.4% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/milan/cottagecore) - [70s Retro](https://tfashion.ai/runway/ss27/milan/70s-retro): 4.7% of looks - [Androgynous](https://tfashion.ai/runway/ss27/milan/androgynous): 12.8% of looks - [Maximalist](https://tfashion.ai/runway/ss27/milan/maximalist) - [Y2K](https://tfashion.ai/runway/ss27/milan/y2k) - [Dark Romance](https://tfashion.ai/runway/ss27/milan/dark-romance) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).