# Denim Trend, Spring 2027 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss27/milan/denim
Data refreshed: October 7, 2026

Denim is one of the 20 fabrics T-Fashion measured at the Milan Fashion Week SS27 womenswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion.

Share of looks, change against SS26, rank, designers and cities for this trend are in T-Fashion: [get access](https://tfashion.ai/book-demo).

## In the press

Denim came up in 37 articles from The Business of Fashion, Vogue, WWD and 7 more. How its share of looks moved is in T-Fashion.

- The Business of Fashion, 2026-09-27: [Milan Day Five: The Shape of Identity](https://www.businessoffashion.com/reviews/fashion-week/bottega-veneta-ferragamo-dolce-gabbana-act-no1-spring-summer-2027/). Embroidered jeans feature in Dolce & Gabbana's everything-goes mix.
- Vogue, 2026-09-27: [Marques’Almeida Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marques-almeida). Denim leads, including a restrained draped and darted dress and deeply colored garment-dyed pieces.
- WWD, 2026-09-27: [Philipp Plein Spring 2027: Keep on Truckin’](https://wwd.com/runway/spring-2027/milan/philipp-plein/review/). Denim suits and jeans shine with gold palm-tree and heart motifs.
- Vogue, 2026-09-26: [Dolce & Gabbana Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/dolce-gabbana). Roomy boyfriend-cut jeans offset a fur-trimmed devore silk robe with a Poiret feel.
- WWD, 2026-09-26: [Dolce & Gabbana Spring 2027: Sicilian Extravagance](https://wwd.com/runway/spring-2027/milan/dolce-gabbana/review/). Baggy jeans are worn beneath a long leopard cape.
- Who What Wear, 2026-09-29: [Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027](https://www.whowhatwear.com/fashion/runway/milan-fashion-week-spring-summer-2027-trends). Jeans get decorative finishes, from lace along the seams at Dolce & Gabbana to flower motifs at Ermanno Scervino and Genny.
- Fashionista, 2026-09-29: [7 Spring 2027 Trends to Know From Milan Fashion Week](https://fashionista.com/2026/09/milan-fashion-week-spring-2027-trends). Fashionista counts Diesel denim cutoffs among the longer shorts that came back on the Milan runways.
- Coveteur, 2026-09-28: [The 8 Trends That Took Over Milan Fashion Week](https://coveteur.com/milan-fashion-week-ss27-trends). At the final Diesel show by Glenn Martens, denim hot pants came with slim button-down shirts.
- Wallpaper*, 2026-09-28: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). Dolce and Gabbana studded torn denim jeans with big crystals.
- Harper's Bazaar, 2026-09-28: [In Milan, a Little Grit and a Lot of Glamour](https://www.harpersbazaar.com/fashion/a73927887/milan-fashion-week-spring-2027-trend-report-review/). Dolce and Gabbana set eyelet lace tops against embellished denim.
- InStyle, 2026-09-28: [The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More](https://www.instyle.com/best-milan-fashion-week-looks-spring-summer-2027-12142549). Denim runs from brooch-covered Dolce & Gabbana jeans and crystal Roberto Cavalli jeans to lacquered Diesel denim and Moschino pom-pom-cuff jeans.
- FashionNetwork, 2026-09-28: [Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’](https://uk.fashionnetwork.com/news/Dolce-gabbana-contemporary-eccentricity-in-stravaganza-siciliana-,1870722.html). Relaxed, worn-in jeans become couture pieces covered in golden brooches, metal insects and stone settings.
- Vogue, 2026-09-26: [Ermanno Scervino Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ermanno-scervino). Ermanno Scervino embellished denim with palm motifs and used a soft denim print on chiffon.
- Vogue, 2026-09-26: [Marco Rambaldi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marco-rambaldi). Old crochet pieces are inserted into jeans, jackets, skirts and shorts, then washed as one for a distressed finish.
- Vogue, 2026-09-26: [Philipp Plein Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/philipp-plein). Crystals decorate denim and trace cutouts, including a heart-shaped one.
- WWD, 2026-09-26: [MSGM Spring 2027: Stars, Stripes — and Zing](https://wwd.com/runway/spring-2027/milan/msgm/review/). MSGM styled bright tomato-red jeans with fluffy pink polo shirts.
- WWD, 2026-09-26: [Marco Rambaldi Spring 2027: There’s No Place Like Home](https://wwd.com/runway/spring-2027/milan/marco-rambaldi/review/). Fine crochet webs spread across denim jackets.
- WWD, 2026-09-26: [Ermanno Scervino Spring 2027: All That Glitters](https://wwd.com/runway/spring-2027/milan/ermanno-scervino/review/). Island scenes with palms are appliqued on jeans and jean jackets; denim is handled like fine silk.
- Vogue, 2026-09-25: [Gucci Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/gucci). Demna hung hip-slung jeans from multi-buckle belts for his rebellious Gucci boarding-school characters.
- Vogue, 2026-09-25: [Sportmax Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sportmax). Sportmax cut loose denim trousers with built-in belts and tucked full shirts into them.
- WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). The critic names quirky cutout denim pants among the most wearable Blumarine pieces.
- WWD, 2026-09-25: [Emporio Armani Spring 2027: Soft Power](https://wwd.com/runway/spring-2027/milan/emporio-armani/review/). Dark topcoats and pants are cut from light, worn-looking denim.
- WWD, 2026-09-25: [Roberto Cavalli Spring 2027: Fashion Maxxing](https://wwd.com/runway/spring-2027/milan/roberto-cavalli/review/). Micro minis, skinny flares and shorts in denim carry feathers, fur, crystals, fringe and fabric sunflowers.
- WWD, 2026-09-25: [Sportmax Spring 2027: The Heat Is On](https://wwd.com/runway/spring-2027/milan/sportmax/review/). Sportmax included loose jeans among its outlier pieces.
- Vogue, 2026-09-24: [Roberto Cavalli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roberto-cavalli). Fausto Puglisi showed embellished low-rider jeans at Roberto Cavalli, with strappy thongs showing above the waistband.
- Vogue, 2026-09-24: [Genny Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/genny). The debut denim is laser-cut, textured, hand-embroidered with 3D flowers, or covered in printed chiffon then distressed.
- Vogue, 2026-09-24: [Emporio Armani Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/emporio-armani). An oversized black jean jacket is studded with treated salt crystals.
- WWD, 2026-09-24: [Etro Spring 2027: Fuzzy Halo](https://wwd.com/runway/spring-2027/milan/etro/review/). Suede and denim blousons reinterpret paisley through tonal patches.
- WWD, 2026-09-24: [MM6 Maison Margiela: A Sixth Sense](https://wwd.com/runway/spring-2027/milan/mm6-maison-martin-margiela/review/). MM6 showed low-crotch jeans with slim legs, hitched up the calf to put the stacked flip-flops on display.
- Vogue, 2026-09-23: [Brunello Cucinelli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/brunello-cucinelli). Denim receives near-couture finishing and lends outerwear a summery ease.
- Vogue, 2026-09-23: [Etro Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/etro). Denim and suede jackets bring a practical note.
- Vogue, 2026-09-23: [Venerdì Pomeriggio Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/venerdi-pomeriggio). Vivetta Ponti scattered tiny wildflowers over denim for the garden-themed Venerdi Pomeriggio collection.
- WWD, 2026-09-23: [Antonio Marras Spring 2027: Wedding Day](https://wwd.com/runway/spring-2027/milan/antonio-marras/review/). Antonio Marras paired pleated skirts and shirts that mix denim with floral motifs.
- WWD, 2026-09-23: [Brunello Cucinelli Spring 2027: In Bloom](https://wwd.com/runway/spring-2027/milan/brunello-cucinelli/review/). Roomy cotton jeans and denim outerwear balance the handwork.
- WWD, 2026-09-23: [Venerdì Pomeriggio Spring 2027: First Sprouts](https://wwd.com/runway/spring-2027/milan/venerdi-pomeriggio/review/). Vivetta Ponti embroidered delicate garden motifs on Venerdi Pomeriggio denim pants.
- Vogue, 2026-09-22: [Diesel Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/diesel). Denim is coated and then lasered so it looks like leather.
- WWD, 2026-09-22: [Diesel Spring 2027: Hot and Heavy](https://wwd.com/runway/spring-2027/milan/diesel/review/). Denim is treated until it could pass for leather or a print; shredded denim dresses resemble guipure lace.

Summaries are written by T-Fashion. Read each article at the source.

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/milan/denim)
- [SS26](https://tfashion.ai/runway/ss26/milan/denim)

## Runway looks

11 runway looks. Every look is in T-Fashion.

- Msgm look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_menswear/photos/0016-fd630cc1.jpg?format=auto&width=640
- Venerdì Pomeriggio look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0024-03215d5b.jpg?format=auto&width=640
- Marques’almeida look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0023-203e3b58.jpg?format=auto&width=640
- Diesel look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0011-92fd77fa.jpg?format=auto&width=640
- Ermanno Scervino look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0034-2fa9e17c.jpg?format=auto&width=640
- Brunello Cucinelli look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0022-0c15d536.jpg?format=auto&width=640
- Etro look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0014-3c1a8832.jpg?format=auto&width=640
- Dolce & Gabbana look 77, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0077-d4f4fa6b.jpg?format=auto&width=640
- Antonio Marras look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0029-268877a1.jpg?format=auto&width=640
- Marco Rambaldi look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marco-rambaldi/ready_to_wear_womenswear/photos/0006-4c9de729.jpg?format=auto&width=640
- Mm6 Maison Margiela look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/mm6-maison-margiela/ready_to_wear_womenswear/photos/0017-528403a0.jpg?format=auto&width=640

## FAQ

**Is denim a trend for spring 2027?**

T-Fashion measured denim among the 20 fabrics at the Milan Fashion Week SS27 womenswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion.

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Taffeta](https://tfashion.ai/runway/ss27/milan/taffeta): 4.5% of looks
- [Mesh](https://tfashion.ai/runway/ss27/milan/mesh)
- [Satin](https://tfashion.ai/runway/ss27/milan/satin): 21.4% of looks
- [Chiffon](https://tfashion.ai/runway/ss27/milan/chiffon)
- [Leather](https://tfashion.ai/runway/ss27/milan/leather)
- [Ribbed](https://tfashion.ai/runway/ss27/milan/ribbed)
- [Organza](https://tfashion.ai/runway/ss27/milan/organza)
- [Sweater Knit](https://tfashion.ai/runway/ss27/milan/sweater-knit)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).