# Sand Menswear Color Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/sand
Data refreshed: October 7, 2026

Sand appeared in 6.5% of looks at the SS27 menswear shows, down from 8.7% in SS26. 138 designers showed it across 335 looks.

## Numbers

- Share of looks: 6.5%
- Share in SS26: 8.7%
- Change: −2.2 pts (fading)
- Looks: 335
- Designers: 138
- Rank: #6 of 60 key colors by share of looks
- Closest Pantone: 12-0908 TCX (#D6CBBA)

## In the press

Sand came up in 5 articles from Man About Town and Numéro Netherlands. In the data it was in 6.5% of looks, down from 8.7% in SS26.

- Man About Town, 2026-06-23: [The Good And Great That Brought The Heat At Milan Fashion Week SS27](https://manabouttown.tv/fashion/the-good-and-great-that-brought-the-heat-at-milan-fashion-week-ss27-menswear-2026). Brunello Cucinelli used sandy tones for casual tops within its versatile wardrobe.
- Numéro Netherlands, 2026-06-20: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-2). Paul Smith used sandy tones for summer suits.
- Numéro Netherlands: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-3). Qasimi and Saul Nash included sand tones; Brett Johnson and Tod's used them in relaxed wardrobes.
- Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Dries Van Noten used sand tones beside blush, faded peach and watery blue.
- Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 5](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-5). Hermès kept much of its palette close to sand and stone.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Giorgio Armani: 15
- Dolce & Gabbana: 11
- Ralph Lauren: 9
- 135 more designers in T-Fashion

## Other seasons

- [SS26](https://tfashion.ai/runway/ss26/menswear/sand): 7.8% of looks

## By fashion week

- Paris: 6.5% of looks (142 looks)
- Milan: 8.5% of looks (114 looks)
- New York: 4.1% of looks (20 looks)
- London: 5.3% of looks (23 looks)

## Worn with

- Pants (apparel): 30% of the trend's looks
- Jacket (apparel): 29% of the trend's looks
- Striped (pattern): 13% of the trend's looks
- Checked (pattern): 10% of the trend's looks
- Twill (fabric): 36% of the trend's looks
- Chino (fabric): 10% of the trend's looks

## Runway looks

11 of 335 looks. Every look is in T-Fashion.

- Selasi look 6, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/selasi/ready_to_wear_womenswear/photos/0006-a961d3ec.jpg?format=auto&width=640
- Lemaire look 10, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0010-811fef9f.jpg?format=auto&width=640
- Act No.1 look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0001-e913fe77.jpg?format=auto&width=640
- Ziggy Chen look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ziggy-chen/ready_to_wear_menswear/photos/0018-9d5a4699.jpg?format=auto&width=640
- Agnes B look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0016-1a93d6df.jpg?format=auto&width=640
- Hermès look 36, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0036-081818ca.jpg?format=auto&width=640
- Ancellm look 7, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/ancellm/ready_to_wear/photos/0007-4028811b.jpg?format=auto&width=640
- Sean Suen look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sean-suen/ready_to_wear_menswear/photos/0006-f2dff75b.jpg?format=auto&width=640
- Saint Laurent look 21, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0021-0c425f10.jpg?format=auto&width=640
- Shinyakozuka look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0002-c2353208.jpg?format=auto&width=640
- Dior Men look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0042-7a98ad05.jpg?format=auto&width=640

## FAQ

**How popular was sand at the SS27 menswear shows?**

Sand appeared in 335 looks from 138 designers. That is 6.5% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is sand a trend for spring 2027?**

Fading on the runways. Its share of looks is 6.5%, down from 8.7% in SS26.

**Which designers showed the most sand for SS27?**

Giorgio Armani (15 looks), Dolce & Gabbana (11 looks) and Ralph Lauren (9 looks).

**Which fashion week showed the most sand?**

Milan, where 8.5% of looks carried it (114 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.1% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon)
- [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru)
- [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.4% of looks
- [Mint](https://tfashion.ai/runway/ss27/menswear/mint)
- [Orange](https://tfashion.ai/runway/ss27/menswear/orange)
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.7% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).