# Quiet Luxury Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/quiet-luxury Data refreshed: October 7, 2026 Quiet Luxury appeared in 15.3% of looks at the SS27 menswear shows, up from 10.8% in SS26. 99 designers showed it across 792 looks. ## Numbers - Share of looks: 15.3% - Share in SS26: 10.8% - Change: +4.6 pts (rising) - Looks: 792 - Designers: 99 - Rank: #4 of 44 key themes by share of looks ## In the press Quiet Luxury came up in 13 articles from Dazed, 10 Magazine, Highsnobiety and 7 more. In the data it was in 15.3% of looks, up from 10.8% in SS26. - Dazed, 2026-06-30: [Men are so back! The boys made their mark on the SS27 catwalks](https://www.dazeddigital.com/fashion/article/70563/1/paris-fashion-week-mens-ss27-givenchy-thom-browne-saul-nash-round-up). Hermès combined precise trousers, refined outerwear, and relaxed shirts in a mostly neutral wardrobe. - 10 Magazine, 2026-06-23: [Giorgio Armani: Menswear SS27](https://10magazine.com/giorgio-armani-menswear-ss27/). Giorgio Armani used restrained embroidery and light fabrics while preserving understated, wearable tailoring. - 10 Magazine: [Zegna: Menswear SS27](https://10magazine.com/zegna-menswear-ss27/). Zegna refined relaxed luxury through fluid construction, rich textures, and clothing suited to multiple occasions. - Highsnobiety: [This Brand's Quiet Textures Are Louder Than Any Logo](https://www.highsnobiety.com/p/ssstein-ss26/). ssstein emphasized understated outerwear through subtle construction, concealed linings, and nuanced materials. - Harper's BAZAAR Malaysia, 2026-07-07: [Milan Fashion Week: The Best Spring/Summer 2027 Menswear Looks](https://harpersbazaar.my/bazaar-man/milan-fashion-week-best-ss27-menswear-looks/). Brunello Cucinelli emphasized refined, restrained menswear with enduring appeal. - ELLE Singapore, 2026-07-06: [The ELLE Word: Men's Spring/Summer 2027 At Paris Fashion Week](https://elle.com.sg/fashion/paris-fashion-week-men-spring-summer-2027/). Hermès combined fluid track pants with structured outerwear in a restrained luxury wardrobe. - Glossy, 2026-06-26: [Luxury Briefing: Canali is betting on leisurewear to lure younger customers](https://www.glossy.co/fashion/luxury/luxury-briefing-canali-is-betting-on-leisurewear-to-lure-younger-customers/). Canali emphasized discreet quality, subtle details and garments that appear effortless. - Numéro Netherlands: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-3). Brett Johnson used discreet branding and refined materials; Tod's emphasized light leather, subtle construction, and familiar Italian wardrobe essentials. - Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-1). Saint Laurent kept luxury discreet within fluid tailoring and restrained colors. - The Glass Magazine, 2026-09-28: [MFW SS27: Emporio Armani](https://theglassmagazine.com/mfw-ss27-emporio-armani/). Emporio Armani refined familiar clothing through light materials, understated surfaces, and versatile construction. - The Glass Magazine, 2026-06-30: [PFWM SS27: Celine](https://theglassmagazine.com/pfwm-ss27-celine/). Celine emphasized lasting personal clothing and subtle accessories over conspicuous status. - Goldfoil Magazine, 2026-06-27: [Canali Spring/Summer 2027](https://www.goldfoil.eu/runway/canali-springsummer-2027). Canali emphasized soft blazers, relaxed trousers, and adaptable refined clothing over conspicuous statements. - nss magazine: [Per la collezione SS27, Loro Piana ha guardato alla vita reale](https://www.nssmag.com/it/fashion/47035/per-la-collezione-ss27-loro-piana-ha-guardato-alla-vita-reale). Loro Piana simplified familiar menswear pieces through refined materials, soft construction, and practical function. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Giorgio Armani: 114 - Brunello Cucinelli: 37 - Brioni: 36 - 96 more designers in T-Fashion ## By fashion week - Paris: 11.9% of looks (259 looks) - Milan: 32.8% of looks (437 looks) - New York: 4.5% of looks (22 looks) - London: 3.9% of looks (17 looks) ## Worn with - Pants (apparel): 85% of the trend's looks - Jacket (apparel): 66% of the trend's looks - White (color): 31% of the trend's looks - Black (color): 27% of the trend's looks - Minimalist (theme): 57% of the trend's looks - Riviera (theme): 22% of the trend's looks ## Runway looks 11 of 792 looks. Every look is in T-Fashion. - Lemaire look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0043-16a3496c.jpg?format=auto&width=640 - Hermès look 36, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0036-081818ca.jpg?format=auto&width=640 - Dior Men look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0004-653d6a2b.jpg?format=auto&width=640 - Durazzi look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0027-b322d87d.jpg?format=auto&width=640 - Officine Générale look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0001-477dbbf2.jpg?format=auto&width=640 - Agnes B look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0016-1a93d6df.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Auralee look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/auralee/ready_to_wear_menswear/photos/0003-76af1455.jpg?format=auto&width=640 - Brioni look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0002-dde1f557.jpg?format=auto&width=640 - Edis Pala look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0015-a5eac91f.jpg?format=auto&width=640 - William Fan look 29, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/william-fan/ready_to_wear/photos/0029-f43f6cbc.jpg?format=auto&width=640 ## FAQ **How popular was Quiet Luxury at the SS27 menswear shows?** Quiet Luxury appeared in 792 looks from 99 designers. That is 15.3% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is Quiet Luxury a trend for spring 2027?** Rising on the runways. Its share of looks is 15.3%, up from 10.8% in SS26. **Which designers showed the most Quiet Luxury for SS27?** Giorgio Armani (114 looks), Brunello Cucinelli (37 looks) and Brioni (36 looks). **Which fashion week showed the most Quiet Luxury?** Milan, where 32.8% of looks carried it (437 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/preppy): 10.9% of looks - [Minimalist](https://tfashion.ai/runway/ss27/menswear/minimalist): 23.8% of looks - [Androgynous](https://tfashion.ai/runway/ss27/menswear/androgynous): 21.0% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/ivy-league) - [90s Retro](https://tfashion.ai/runway/ss27/menswear/90s-retro) - [Riviera](https://tfashion.ai/runway/ss27/menswear/riviera) - [Rock](https://tfashion.ai/runway/ss27/menswear/rock) - [Country Club](https://tfashion.ai/runway/ss27/menswear/country-club) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).