# Ecru Color Trend, Spring 2027 · Paris Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/paris/ecru Data refreshed: October 7, 2026 Ecru is one of the 29 colors T-Fashion measured at the Paris Men's Fashion Week SS27 menswear shows. The page shows runway looks and press coverage; its share of looks, change against SS26 and the designers behind it are in T-Fashion. Share of looks, change against SS26, rank, designers and cities for this trend are in T-Fashion: [get access](https://tfashion.ai/book-demo). ## In the press Ecru came up in 4 articles from Numéro Netherlands, El País, The Glass Magazine and 1 more. How its share of looks moved is in T-Fashion. - Numéro Netherlands, 2026-06-27: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-4). Officine Générale included ivory in its restrained palette. - El País, 2026-06-25: [Trajes, bordados, neopreno y trampantojos: París explora los límites de la elegancia](https://elpais.com/icon/2026-06-25/trajes-bordados-neopreno-y-trampantojos-paris-explora-los-limites-de-la-elegancia.html). Egonlab used cream alongside transparent and embroidered fabrics. - The Glass Magazine, 2026-06-30: [PFWM SS27: Celine](https://theglassmagazine.com/pfwm-ss27-celine/). Celine included cream within its restrained opening palette. - Behind the Blinds: [AGNÈS B. SS27](https://www.behindtheblinds.be/btb-show-report/agnes-b-ss27). Agnès B. paired ecru shorts with a robe-like jacket and matching shirt. Summaries are written by T-Fashion. Read each article at the source. ## Other seasons - [FW26](https://tfashion.ai/runway/fw26/menswear/paris/ecru) ## Runway looks 11 runway looks. Every look is in T-Fashion. - Lanvin look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lanvin/ready_to_wear_menswear/photos/0011-ad561db2.jpg?format=auto&width=640 - Dior Men look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0004-653d6a2b.jpg?format=auto&width=640 - Hermès look 26, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0026-1b4b1c48.jpg?format=auto&width=640 - Kenzo look 47, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0047-2331d2bc.jpg?format=auto&width=640 - Celine look 42, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/celine/ready_to_wear_menswear/photos/0042-57d4ba8c.jpg?format=auto&width=640 - Song For The Mute look 28, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/song-for-the-mute/ready_to_wear_menswear/photos/0028-ad7d6368.jpg?format=auto&width=640 - Ami Paris look 54, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ami-paris/ready_to_wear_menswear/photos/0054-3a4b52c9.jpg?format=auto&width=640 - Egonlab look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/egonlab/ready_to_wear_menswear/photos/0016-f40c5360.jpg?format=auto&width=640 - Louis Vuitton look 53, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/louis-vuitton/ready_to_wear_menswear/photos/0053-f9630eac.jpg?format=auto&width=640 - Ziggy Chen look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ziggy-chen/ready_to_wear_menswear/photos/0019-51689217.jpg?format=auto&width=640 - Études Studio look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/etudes-studio/ready_to_wear_menswear/photos/0006-7c98814d.jpg?format=auto&width=640 ## FAQ **Is ecru a trend for spring 2027?** T-Fashion measured ecru among the 29 colors at the Paris Men's Fashion Week SS27 menswear shows. Its share of looks, its change against SS26, its rank and the designers who showed it are in T-Fashion. **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Scarlet](https://tfashion.ai/runway/ss27/menswear/paris/scarlet): 5.8% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/paris/lemon) - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/paris/butter-yellow): 2.1% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/paris/camel): 6.2% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/paris/midnight-blue): 9.2% of looks - [Black](https://tfashion.ai/runway/ss27/menswear/paris/black): 41.0% of looks - [White](https://tfashion.ai/runway/ss27/menswear/paris/white): 25.7% of looks - [Elemental Gray](https://tfashion.ai/runway/ss27/menswear/paris/elemental-gray): 12.4% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).