# Quiet Luxury Trend, Spring 2027 · Milan Men's Fashion Week Source: https://tfashion.ai/runway/ss27/menswear/milan/quiet-luxury Data refreshed: October 7, 2026 Quiet Luxury appeared in 32.8% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 28.3% in SS26. 31 designers showed it across 437 looks. ## Numbers - Share of looks: 32.8% - Share in SS26: 28.3% - Change: +4.5 pts (rising) - Looks: 437 - Designers: 31 - Rank: #1 of 20 key themes by share of looks ## In the press Quiet Luxury came up in 3 articles from Harper's BAZAAR Malaysia, Glossy and Numéro Netherlands. In the data it was in 32.8% of looks, up from 28.3% in SS26. - Harper's BAZAAR Malaysia, 2026-07-07: [Milan Fashion Week: The Best Spring/Summer 2027 Menswear Looks](https://harpersbazaar.my/bazaar-man/milan-fashion-week-best-ss27-menswear-looks/). Brunello Cucinelli emphasized refined, restrained menswear with enduring appeal. - Glossy, 2026-06-26: [Luxury Briefing: Canali is betting on leisurewear to lure younger customers](https://www.glossy.co/fashion/luxury/luxury-briefing-canali-is-betting-on-leisurewear-to-lure-younger-customers/). Canali emphasized discreet quality, subtle details and garments that appear effortless. - Numéro Netherlands, 2026-06-21: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-3). Tod's emphasized understated dressing through soft leather and careful construction. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Giorgio Armani: 114 - Brunello Cucinelli: 37 - Brioni: 36 - 28 more designers in T-Fashion ## Worn with - Pants (apparel): 85% of the trend's looks - Jacket (apparel): 70% of the trend's looks - White (color): 34% of the trend's looks - Black (color): 26% of the trend's looks - Minimalist (theme): 45% of the trend's looks - Riviera (theme): 28% of the trend's looks ## Runway looks 11 of 437 looks. Every look is in T-Fashion. - Giorgio Armani look 130, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0130-59f03c9f.jpg?format=auto&width=640 - Durazzi look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0027-b322d87d.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Brioni look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0002-dde1f557.jpg?format=auto&width=640 - Edis Pala look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0015-a5eac91f.jpg?format=auto&width=640 - Paul Smith look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0024-3e89c626.jpg?format=auto&width=640 - Brunello Cucinelli look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0030-2e0b97cb.jpg?format=auto&width=640 - Jil Sander look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/jil-sander/ready_to_wear_womenswear/photos/0031-39c55d53.jpg?format=auto&width=640 - Gucci look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/gucci/ready_to_wear_menswear/photos/0006-f40d4e8d.jpg?format=auto&width=640 - Ferragamo look 53, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0053-1093b37d.jpg?format=auto&width=640 - Emporio Armani look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0016-b9d9cef5.jpg?format=auto&width=640 ## FAQ **How popular was Quiet Luxury at the Milan Men's Fashion Week SS27 menswear shows?** Quiet Luxury appeared in 437 looks from 31 designers. That is 32.8% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows. **Is Quiet Luxury a trend for spring 2027?** Rising on the runways. Its share of looks is 32.8%, up from 28.3% in SS26. **Which designers showed the most Quiet Luxury for SS27?** Giorgio Armani (114 looks), Brunello Cucinelli (37 looks) and Brioni (36 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/milan/preppy): 13.8% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/milan/ivy-league): 7.0% of looks - [Old Money](https://tfashion.ai/runway/ss27/menswear/milan/old-money): 13.9% of looks - [Heritage Workwear](https://tfashion.ai/runway/ss27/menswear/milan/heritage-workwear) - [Rock](https://tfashion.ai/runway/ss27/menswear/milan/rock) - [Monochrome](https://tfashion.ai/runway/ss27/menswear/milan/monochrome): 17.7% of looks - [Power Dressing](https://tfashion.ai/runway/ss27/menswear/milan/power-dressing) - [Riviera](https://tfashion.ai/runway/ss27/menswear/milan/riviera) This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).