# Poplin Trend, Spring 2027 · Milan Men's Fashion Week

Source: https://tfashion.ai/runway/ss27/menswear/milan/poplin
Data refreshed: October 7, 2026

Poplin appeared in 23.2% of looks at the Milan Men's Fashion Week SS27 menswear shows, about the same as SS26 (24.6%). 40 designers showed the trend across 310 looks.

## Numbers

- Share of looks: 23.2%
- Share in SS26: 24.6%
- Change: −1.4 pts (steady)
- Looks: 310
- Designers: 40
- Rank: #2 of 14 key fabrics by share of looks

## In the press

Poplin came up in 2 articles from Wallpaper* and Numéro Netherlands. In the data it was in 23.2% of looks, about the same as SS26 (24.6%).

- Wallpaper*: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). MM6 Maison Margiela shifted the fastening on a blue poplin shirt for men.
- Numéro Netherlands, 2026-06-22: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-springsummer-2027-day-4). Thom Browne left poplin shirts untucked beneath lighter tailoring.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Ralph Lauren: 28
- Thom Browne: 21
- Giorgio Armani: 20
- 37 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/menswear/milan/poplin): 30.5% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/milan/poplin): 30.7% of looks

## Worn with

- Shirts (apparel): 100% of the trend's looks
- White (color): 50% of the trend's looks
- Baby Blue (color): 10% of the trend's looks
- Striped (pattern): 31% of the trend's looks
- Checked (pattern): 5% of the trend's looks

## Runway looks

11 of 310 looks. Every look is in T-Fashion.

- Brioni look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0002-dde1f557.jpg?format=auto&width=640
- Durazzi look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0027-b322d87d.jpg?format=auto&width=640
- Act No.1 look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0023-02017a20.jpg?format=auto&width=640
- Shinyakozuka look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0005-486b87fb.jpg?format=auto&width=640
- Venerdì Pomeriggio look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0015-59629c62.jpg?format=auto&width=640
- Giorgio Armani look 116, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0116-45f8e00e.jpg?format=auto&width=640
- Jil Sander look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/jil-sander/ready_to_wear_womenswear/photos/0028-63feabe8.jpg?format=auto&width=640
- Ralph Lauren look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0003-9d9711d4.jpg?format=auto&width=640
- Etro look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0008-712b3489.jpg?format=auto&width=640
- Brunello Cucinelli look 19, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_menswear/photos/0019-d6fd92ea.jpg?format=auto&width=640
- Paul Smith look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/paul-smith/ready_to_wear_menswear/photos/0006-e0c872c9.jpg?format=auto&width=640

## FAQ

**How popular was poplin at the Milan Men's Fashion Week SS27 menswear shows?**

Poplin appeared in 310 looks from 40 designers. That is 23.2% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

**Is poplin a trend for spring 2027?**

Steady on the runways. Its share of looks is 23.2%, about the same as SS26 (24.6%).

**Which designers showed the most poplin for SS27?**

Ralph Lauren (28 looks), Thom Browne (21 looks) and Giorgio Armani (20 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Denim](https://tfashion.ai/runway/ss27/menswear/milan/denim): 13.7% of looks
- [Rib Knit](https://tfashion.ai/runway/ss27/menswear/milan/rib-knit)
- [Satin](https://tfashion.ai/runway/ss27/menswear/milan/satin)
- [Leather](https://tfashion.ai/runway/ss27/menswear/milan/leather): 11.1% of looks
- [Sheer](https://tfashion.ai/runway/ss27/menswear/milan/sheer)
- [Sweater Knit](https://tfashion.ai/runway/ss27/menswear/milan/sweater-knit)
- [Jersey](https://tfashion.ai/runway/ss27/menswear/milan/jersey)
- [Fine Gauge](https://tfashion.ai/runway/ss27/menswear/milan/fine-gauge)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).