# Denim Menswear Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/denim
Data refreshed: October 7, 2026

Denim appeared in 14.4% of looks at the SS27 menswear shows, up from 11.7% in SS26. 145 designers showed the trend across 744 looks.

## Numbers

- Share of looks: 14.4%
- Share in SS26: 11.7%
- Change: +2.7 pts (rising)
- Looks: 744
- Designers: 145
- Rank: #3 of 29 key fabrics by share of looks

## In the press

Denim came up in 41 articles from GQ, Dazed, ELLE and 20 more. In the data it was in 14.4% of looks, up from 11.7% in SS26.

- GQ, 2026-09-17: [The Butt Crack Took Over New York Fashion Week](https://www.gq.com/story/new-york-fashion-week-2026-butt-crack). Eckhaus Latta lowered the waistline of mustard-colored jeans to reveal the upper buttocks.
- Dazed, 2026-06-30: [Men are so back! The boys made their mark on the SS27 catwalks](https://www.dazeddigital.com/fashion/article/70563/1/paris-fashion-week-mens-ss27-givenchy-thom-browne-saul-nash-round-up). Acne Studios studded denim; Egonlab layered it for exaggerated proportions; Saul Nash styled hooded jackets with jeans.
- ELLE, 2026-06-29: [The Spring/Summer 2027 Men’s Shows Were as Hot as the Paris Heatwave](https://www.elle.com/runway/a71732803/spring-summer-2027-mens-fashion-week-runway-trends/). Prada, Louis Vuitton, and Celine brought denim into polished or formal outfits.
- 10 Magazine, 2026-06-29: [Everything Happening At Paris Men’s SS27](https://10magazine.com/everything-happening-at-paris-mens-ss27/). Dior Men mixed damaged jeans into its light tailoring.
- Monocle, 2026-06-23: [The 10 best spring/summer 2027 collections at Milan Fashion Week Men’s](https://monocle.com/fashion/best-spring-summer-2027-milan-fashion-week-mens/). Prada used white denim for its reduced silhouettes.
- GQ, 2026-09-11: [Public School’s Maxwell Osborne and Dao-Yi Chow on Their Epic Comeback, Nike ACG Collab, and Why NYFW Still Matters](https://www.gq.com/story/real-life-wardrobe-public-school). Public School pieced jeans together from subtly contrasting blue washes.
- Dazed, 2026-06-24: [Dior’s disco divas: Unpacking the SS27 menswear show in numbers](https://www.dazeddigital.com/fashion/article/70517/1/dior-ss27-paris-fashion-week-mens-jonathan-anderson-disco). Dior Men deliberately tore denim as part of its remix of formal and casual clothing.
- 10 Magazine, 2026-06-23: [Giorgio Armani: Menswear SS27](https://10magazine.com/giorgio-armani-menswear-ss27/). Giorgio Armani included curved denim trousers beneath a long cardigan.
- Highsnobiety: [This Brand's Quiet Textures Are Louder Than Any Logo](https://www.highsnobiety.com/p/ssstein-ss26/). ssstein introduced cotton and hemp denim using yarns dyed around their outer surface.
- Man About Town, 2026-09-28: [The Good And Great Menswear At Milan Fashion Week SS27](https://manabouttown.tv/fashion/the-good-and-great-menswear-at-milan-fashion-week-ss27). Gucci mixed denim jackets, white jeans, and very wide jeans into its menswear.
- Man About Town, 2026-09-22: [The Very Best Menswear At London Fashion Week](https://manabouttown.tv/fashion/the-very-best-menswear-at-london-fashion-week). Aaron Esh added inner thigh leather panels to black, blue, gray, and cream jeans.
- Numéro Netherlands, 2026-09-11: [NEW YORK FASHION WEEK SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/new-york-fashion-week-springsummer-2027-day-2). Public School used brushed denim within its layered city wardrobe.
- FashionUnited, 2026-08-08: [SS27 Men’s double denim trend: Prada, Sacai, Saul Nash and more](https://fashionunited.com/news/fashion/ss27-mens-double-denim-trend-prada-sacai-saul-nash-and-more/2026080873864). Prada, Sacai, Saul Nash, Kolor, and Maison Mihara Yasuhiro presented coordinated denim outfits with contrasting washes and proportions.
- FashionUnited, 2026-07-25: [SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more](https://fashionunited.com/news/fashion/ss27-menswear-trend-the-colorful-preppy-aesthetic-from-thom-browne-polo-ralph-lauren-and-more/2026072573623). Kenzo included dark raw jeans within its layered collegiate outfit.
- ELLE Singapore, 2026-07-06: [The ELLE Word: Men's Spring/Summer 2027 At Paris Fashion Week](https://elle.com.sg/fashion/paris-fashion-week-men-spring-summer-2027/). Feng Chen Wang reconstructed denim jackets; Louis Vuitton decorated a denim bomber with beads.
- 10 Magazine Germany, 2026-07-05: [10 Moments We Loved During the Hottest Fashion Week in Paris](https://germany.10magazine.com/en_gb/10-moments-we-loved-during-the-hottest-fashion-week-in-paris/). Feng Chen Wang used heavily featured denim with a reflective metallic surface.
- ELLE Australia, 2026-07-01: [Style Notes We’re Taking From Men’s Fashion Week Spring/Summer 27](https://www.elle.com.au/fashion/runway/mens-fashion-week-spring-summer-27/). Givenchy used denim for curved trousers; Celine shortened bootcut jeans above their expected length.
- FACES, 2026-06-30: [FACES Trend Report: The Top 13 Menswear Trends for Spring/Summer 2027](https://facesmag.com/fashion-en/faces-trend-report-the-top-13-menswear-trends-for-spring-summer-2027/). AMI Paris, Willy Chavarria, Dior Men, and Ralph Lauren showed denim cutoffs with unfinished edges.
- Numéro Netherlands, 2026-06-26: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-2). Dior decorated jeans with crystals and used pink denim shorts beneath tailored coats.
- El País, 2026-06-25: [Trajes, bordados, neopreno y trampantojos: París explora los límites de la elegancia](https://elpais.com/icon/2026-06-25/trajes-bordados-neopreno-y-trampantojos-paris-explora-los-limites-de-la-elegancia.html). Dior added fine chains to torn jeans and styled tailored coats with pink denim Bermudas.
- 10 Magazine USA, 2026-06-21: [Everything Happening At Milan Men’s SS27](https://usa.10magazine.com/everything-happening-at-milan-mens-ss27/). Ralph Lauren used patchworked denim; Dolce & Gabbana covered distressed jeans with large jeweled ornaments.
- Encore Mode (USEN): [楽天ファッションウィーク東京2027年春夏～東京は何を見せたのか、世界観・時代性・創造性から読み解く](https://e.usen.com/encoremode/special/2027.html). Orimi introduced denim during the middle section of its collection.
- New Wave Magazine, 2026-09-21: [MOWALOLA SS27- THE HUNGER](https://www.newwavemagazine.com/single-post/mowalola-ss27-the-hunger). Mowalola applied foil to denim within its menswear.
- Denimology, 2026-08-31: [MASU – Tokyo Spring 2027 Menswear](https://www.denimology.com/masu-tokyo-spring-2027-menswear/). MASU decorated jeans with crystals and based their relaxed, vintage-influenced shape on a pair worn by Shinpei Goto.
- Goldfoil Magazine, 2026-07-03: [Theory Men’s Spring 2027](https://www.goldfoil.eu/runway/theory-mens-spring-2027). Theory developed indigo, brown and white denim for spring.
- MMSCENE, 2026-06-30: [Studio Nicholson SS27 Refines the Menswear Uniform](https://www.malemodelscene.net/menswear/studio-nicholson-ss27/). Studio Nicholson introduced a curved unisex jean made from Japanese denim.
- Goldfoil Magazine, 2026-06-27: [Canali Spring/Summer 2027](https://www.goldfoil.eu/runway/canali-springsummer-2027). Canali introduced Japanese influenced denim during the collection passage through East Africa.
- PAP Magazine, 2026-06-26: [메종 미하라 야스히로 2027 S/S 백스테이지, 해체의 미학](https://www.pap-magazine.com/article/mihara-yasuhiro-ss27-backstage). Maison Mihara Yasuhiro developed washed denim and a black denim outfit decorated with metal and patches.
- The Impression, 2026-06-17: [Ralph Lauren Spring 2027 Men’s Fashion Show Review](https://theimpression.com/ralph-lauren-spring-2027-mens-fashion-show-review/). Ralph Lauren worked denim into polished, layered outfits.
- nss magazine: [Per la collezione SS27, Loro Piana ha guardato alla vita reale](https://www.nssmag.com/it/fashion/47035/per-la-collezione-ss27-loro-piana-ha-guardato-alla-vita-reale). Loro Piana combined coats with jeans within its practical menswear wardrobe.
- 10 Magazine: [Dior: Menswear SS27](https://10magazine.com/dior-menswear-ss27/). Dior Men relaxed formal dressing by pairing dinner jackets with ripped jeans.
- Man About Town, 2026-09-16: [The Best Menswear At New York Fashion Week](https://manabouttown.tv/fashion/the-best-menswear-at-new-york-fashion-week). Eckhaus Latta used jeans with twisted seams.
- FashionUnited, 2026-07-02: [Between heatwave and restraint: Menswear trends from Paris](https://fashionunited.uk/news/fashion/between-heatwave-and-restraint-menswear-trends-from-paris/2026070288940). Dior Men combined a checked blazer with ripped jeans.
- FashionUnited, 2026-07-02: [Between heatwave and restraint: Menswear trends from Paris](https://fashionunited.ca/news/fashion/between-heatwave-and-restraint-menswear-trends-from-paris/2026070245723). Dior combined light tailoring with ripped jeans.
- FashionUnited, 2026-07-01: [PFW: Designers focused on “ease, quality and longevity”](https://fashionunited.uk/news/fashion/pfw-designers-focused-on-ease-quality-and-longevity/2026070188946). Simon Longland sees soft, washed denim continuing to develop within lighter wardrobes.
- FashionUnited, 2026-07-01: [PFW: Designers focused on “ease, quality and longevity”](https://fashionunited.com/news/fashion/pfw-designers-focused-on-ease-quality-and-longevity/2026070173259). The buyer report identifies softened, washed denim as a commercially relevant Paris menswear direction.
- Man About Town, 2026-06-23: [The Good And Great That Brought The Heat At Milan Fashion Week SS27](https://manabouttown.tv/fashion/the-good-and-great-that-brought-the-heat-at-milan-fashion-week-ss27-menswear-2026). Brunello Cucinelli included robust denim within a wardrobe mixing utility and refined tailoring.
- Numéro Netherlands, 2026-06-22: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-springsummer-2027-day-4). Giorgio Armani increased its use of denim alongside safari jackets.
- Numéro Netherlands, 2026-06-20: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-spring/summer-2027-day-2). MSGM used washed denim, while Dolce & Gabbana embellished its denim pieces.
- Numéro Netherlands, 2026-06-19: [MILAN FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 1](https://www.numeronetherlands.com/fashion/milan-fashion-week-menswear-springsummer-2027-day-1). Ralph Lauren assembled denim jackets from panels with different washes.
- Numéro Netherlands: [PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-menswear-springsummer-2027-day-3). Amiri allowed denim and suiting to merge within its relaxed clothing.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- R13: 29
- 1199: 21
- Dior Men: 18
- 142 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/menswear/denim): 13.1% of looks
- [SS26](https://tfashion.ai/runway/ss26/menswear/denim)

## By fashion week

- Paris: 14.8% of looks (321 looks)
- Milan: 13.7% of looks (183 looks)
- New York: 18.6% of looks (90 looks)
- London: 14.9% of looks (65 looks)

## Worn with

- Jeans (apparel): 77% of the trend's looks
- Jacket (apparel): 18% of the trend's looks
- Nordic Blue (color): 18% of the trend's looks
- Powder Blue (color): 13% of the trend's looks
- Abstract (pattern): 3% of the trend's looks
- Floral (pattern): 2% of the trend's looks

## Runway looks

11 of 744 looks. Every look is in T-Fashion.

- Giorgio Armani look 124, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0124-99a3c12d.jpg?format=auto&width=640
- Egonlab look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/egonlab/ready_to_wear_menswear/photos/0005-9e6c43c9.jpg?format=auto&width=640
- Msgm look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_menswear/photos/0020-3b971b72.jpg?format=auto&width=640
- Shinyakozuka look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/shinyakozuka/ready_to_wear_menswear/photos/0013-11030154.jpg?format=auto&width=640
- Philipp Plein look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_menswear/photos/0010-786704d5.jpg?format=auto&width=640
- Diesel look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0026-64238ce5.jpg?format=auto&width=640
- Junya Watanabe look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/junya-watanabe/ready_to_wear_menswear/photos/0031-d7f8f9ed.jpg?format=auto&width=640
- Undercover look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/undercover/ready_to_wear_womenswear/photos/0023-14b3754a.jpg?format=auto&width=640
- Venerdì Pomeriggio look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0011-001219af.jpg?format=auto&width=640
- Sacai look 14, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/sacai/ready_to_wear_menswear/photos/0014-eb5a8465.jpg?format=auto&width=640
- Attachment look 35, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/attachment/ready_to_wear_menswear/photos/0035-86302973.jpg?format=auto&width=640

## FAQ

**How popular was denim at the SS27 menswear shows?**

Denim appeared in 744 looks from 145 designers. That is 14.4% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is denim a trend for spring 2027?**

Rising on the runways. Its share of looks is 14.4%, up from 11.7% in SS26.

**Which designers showed the most denim for SS27?**

R13 (29 looks), 1199 (21 looks) and Dior Men (18 looks).

**Which fashion week showed the most denim?**

New York, where 18.6% of looks carried it (90 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Satin](https://tfashion.ai/runway/ss27/menswear/satin): 13.2% of looks
- [French Terry](https://tfashion.ai/runway/ss27/menswear/french-terry)
- [Leather](https://tfashion.ai/runway/ss27/menswear/leather)
- [Organza](https://tfashion.ai/runway/ss27/menswear/organza)
- [Taffeta](https://tfashion.ai/runway/ss27/menswear/taffeta)
- [Fine Gauge](https://tfashion.ai/runway/ss27/menswear/fine-gauge)
- [Rib Knit](https://tfashion.ai/runway/ss27/menswear/rib-knit)
- [Parachute](https://tfashion.ai/runway/ss27/menswear/parachute)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).