# Graphic Trend, Spring 2027 · London Fashion Week

Source: https://tfashion.ai/runway/ss27/london/graphic
Data refreshed: October 7, 2026

Graphic appeared in 2.3% of looks at the London Fashion Week SS27 womenswear shows, down from 3.3% in SS26. 12 designers showed the trend across 33 looks.

## Numbers

- Share of looks: 2.3%
- Share in SS26: 3.3%
- Change: −1.0 pts (fading)
- Looks: 33
- Designers: 12
- Rank: #6 of 6 key patterns by share of looks

## In the press

Graphic came up in 24 articles from Vogue, WWD, Wallpaper* and 4 more. In the data it was in 2.3% of looks, down from 3.3% in SS26.

- Vogue, 2026-09-22: [Rory William Docherty Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/rory-william-docherty). Rory William Docherty printed carefully drawn knotted-paper forms onto trousers, skirts, tops and coats.
- Vogue, 2026-09-21: [Burberry Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/burberry-prorsum). Burberry featured Celia Birtwell face drawings as prints and dimensional embellishments.
- WWD, 2026-09-21: [Burberry Spring 2027: In Bloom](https://wwd.com/runway/spring-2027/london/burberry/review/). Celia Birtwell's quirky Halloween faces appeared on Burberry knits and as small medallions on coats and kitten heels.
- WWD, 2026-09-20: [Yuhan Wang Spring 2027: Sweet Dreams, Beautiful Nightmare](https://wwd.com/runway/spring-2027/london/yuhan-wang/review/). Yuhan Wang printed hand-drawn cherry and feline motifs onto fitted tees and intimate clothing.
- Wallpaper*, 2026-09-22: [The best shows of London Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/the-best-shows-london-fashion-week-ss-2027-review-round-up). Chopova Lowena decorated tees with horse and pigeon imagery alongside slogans.
- British Vogue, 2026-09-23: [Hot Pink, Tight Flares & Cult Trainers: 5 Trends To Take From LFW SS27](https://www.vogue.co.uk/article/london-fashion-week-trends-ss27). Stefan Cooke revisited eighties influences through exaggerated shoulders and poppy prints.
- Hello! Fashion, 2026-09-22: [From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/924762/london-fashion-week-ss27-trend-report/). Kitsch graphics clashed with loud florals, pinstripes and heritage checks at Chopova Lowena, Burberry, Mithridate and Erdem.
- Vogue Business, 2026-09-22: [London Is So Back: Key Takeaways From Spring/Summer 2027](https://www.vogue.com/article/london-is-so-back-key-takeaways-from-spring-summer-2027). Burberry combined unusual prints with badges and easygoing clothing.
- Culted, 2026-09-21: [LABRUM’s SS27 collection is made to travel](https://culted.com/fashion/labrums-ss27-collection-is-made-to-travel/). Labrum London printed clothing with passport references.
- Vogue, 2026-09-21: [Di Petsa Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/di-petsa). Di Petsa kept its familiar typographic prints, placed on sheer gowns.
- Vogue, 2026-09-20: [Mulberry Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mulberry). An oversized polo carried a big archive Mulberry logo on the chest, and the bag flap acted as a coded logo.
- Vogue, 2026-09-20: [Roksanda Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roksanda). Roksanda printed her own drawings of female faces onto silk scarves that became dresses or tunics.
- Vogue, 2026-09-20: [Labrum London Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/labrum-london). The main Labrum embroidery, about the designer's grandmother selling produce in Sierra Leone, was so vivid the graphics looked printed.
- Vogue, 2026-09-20: [Yaku Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/yaku). A Yaku shirt carried a printed fight belt that read UNC in place of UFC, and stacked caps bore childhood photo prints.
- WWD, 2026-09-20: [Labrum London Spring 2027: Carried by Hands](https://wwd.com/runway/spring-2027/london/labrum-london/review/). Labrum London used geometric sea-goddess motifs and travel-document imagery in its textiles.
- WWD, 2026-09-19: [Petra Fagerström Spring 2027: Duality of a Woman](https://wwd.com/runway/spring-2027/london/petra-fagerstrom/review/). Petra Fagerström made shifting pleated surfaces alternate between tailoring, lingerie and landscape imagery.
- Vogue, 2026-09-18: [Ashley Williams Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ashley-williams). Ashley Williams turned cartoon-like bedsheet designs into dresses and camisoles.
- Vogue, 2026-09-18: [Susan Fang Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/susan-fang). Pixelated Susan Fang patterns came from a coding program that builds motifs from numbers, letters and shapes.
- Vogue, 2026-09-18: [Petra Fagerström Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/petra-fagerstrom). Petra Fagerström used shifting printed images to suggest underwear or a bow as dresses moved.
- Vogue, 2026-09-18: [Masha Popova Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/masha-popova). Masha Popova used palm shadows and the outline of a photographer as textile imagery.
- Vogue, 2026-09-18: [Oscar Ouyang Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/oscar-ouyang). Oscar Ouyang placed small swan processions on knitted shorts and a cardigan.
- WWD, 2026-09-18: [Ashley Williams Spring 2027: World of Interiors](https://wwd.com/runway/spring-2027/london/ashley-williams/review/). Ashley Williams cut a shirt and matching cropped cape from sheets printed with drawn characters and the words happy memories.
- WWD, 2026-09-18: [Susan Fang Spring 2027: A Floating World](https://wwd.com/runway/spring-2027/london/susan-fang/review/). Susan Fang and Orelio De Jonghe developed ASCII art prints as a tech counterpoint to her beadwork.
- Vogue, 2026-09-17: [Mithridate Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mithridate). Mithridate launched its first monogram, which Fletcher plans to enlarge, shrink and rework as a label code.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Chopova Lowena: 11
- Fashion East: 6
- Labrum London: 4
- 9 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/london/graphic): 2.6% of looks
- [SS26](https://tfashion.ai/runway/ss26/london/graphic): 3.5% of looks

## Worn with

- Skirts (apparel): 27% of the trend's looks
- Top (apparel): 18% of the trend's looks
- White (color): 33% of the trend's looks
- Black (color): 24% of the trend's looks
- Jersey (fabric): 42% of the trend's looks

## Runway looks

11 of 33 looks. Every look is in T-Fashion.

- Di Petsa look 31, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/di-petsa/ready_to_wear_womenswear/photos/0031-ad298e9c.jpg?format=auto&width=640
- Ashley Williams look 43, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/ashley-williams/ready_to_wear_womenswear/photos/0043-aebf31c2.jpg?format=auto&width=640
- Labrum London look 36, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/labrum-london/ready_to_wear/photos/0036-1e45ddc8.jpg?format=auto&width=640
- Roksanda look 5, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/roksanda/ready_to_wear_womenswear/photos/0005-84695a34.jpg?format=auto&width=640
- Yuhan Wang look 15, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/yuhan-wang/ready_to_wear_womenswear/photos/0015-f4b550c0.jpg?format=auto&width=640
- Chopova Lowena look 41, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/chopova-lowena/ready_to_wear_womenswear/photos/0041-1cc6c935.jpg?format=auto&width=640
- Fashion East look 31, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/fashion-east/ready_to_wear/photos/0031-629a2756.jpg?format=auto&width=640
- Natasha Zinko look 17, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/natasha-zinko/ready_to_wear/photos/0017-a20abcc3.jpg?format=auto&width=640
- Burberry look 18, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/burberry/ready_to_wear_womenswear/photos/0018-e5af06f8.jpg?format=auto&width=640
- Yaku look 3, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/yaku/ready_to_wear_menswear/photos/0003-1a3fdfd2.jpg?format=auto&width=640
- Aaron Esh look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/aaron-esh/ready_to_wear/photos/0007-3e765480.jpg?format=auto&width=640

## FAQ

**How popular was graphic at the London Fashion Week SS27 womenswear shows?**

Graphic appeared in 33 looks from 12 designers. That is 2.3% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.

**Is graphic a trend for spring 2027?**

Fading on the runways. Its share of looks is 2.3%, down from 3.3% in SS26.

**Which designers showed the most graphic for SS27?**

Chopova Lowena (11 looks), Fashion East (6 looks) and Labrum London (4 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Striped](https://tfashion.ai/runway/ss27/london/striped): 8.7% of looks
- [Animal](https://tfashion.ai/runway/ss27/london/animal): 2.3% of looks
- [Checked](https://tfashion.ai/runway/ss27/london/checked): 5.8% of looks
- [Floral](https://tfashion.ai/runway/ss27/london/floral): 14.8% of looks
- [Abstract](https://tfashion.ai/runway/ss27/london/abstract): 5.6% of looks
- [Avant-Garde](https://tfashion.ai/runway/ss27/london/avant-garde): 44.2% of looks
- [Black](https://tfashion.ai/runway/ss27/london/black): 33.0% of looks
- [White](https://tfashion.ai/runway/ss27/london/white): 30.3% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).